Turaco
A mission-driven brand in need of clarity
The company needed a modernized digital presence that clearly articulated its dual story: how it partners with businesses to provide affordable insurance, and how that work translates into real-world impact for individuals and communities across Africa.
Refining the story without losing the heart
We focused on restructuring Turaco’s narrative and evolving its visual identity to better represent its growth. The new website was designed to communicate both the human and business sides of the brand - making it easy for investors, partners, and customers alike to understand who Turaco serves and how it creates impact.
The visual identity was refreshed to retain Turaco’s signature vibrancy while improving usability and coherence. The new design strikes a balance between approachability and professionalism, supporting a global brand that’s rooted in optimism and purpose.
A complete redesign brought structure and clarity to Turaco’s message. The site now distinguishes between its business partnerships and its consumer benefits, giving visitors a faster path to understanding the company’s unique model.
Turaco’s identity was refined, without being replaced. The vibrant color palette and friendly aesthetic were maintained but balanced with modern typography and layout systems that improve accessibility and consistency across digital touchpoints.
Content was restructured around audience intent, allowing investors, partners, and end users to quickly find the information most relevant to them. Case studies and impact stories were brought forward, giving the brand’s mission real-world credibility.
"Pre-Dodeka our site was static, and did not grab the attention of the right people. Now it is bringing in deals and has more than 5x paid for the investment we made with them."
Turaco