Copient.ai
Standing out in an AI-saturated market
As a lean team with no in-house marketing function, they needed a partner who could help them scale strategically, establish a trusted brand identity, and identify which channels would drive real results.
Their goals were clear: build market credibility, launch a modern digital presence, and generate qualified demand through paid and organic channels - without wasting time or budget on guesswork.
A foundation built for clarity and scale
We partnered with Copient.ai to create a complete go-to-market foundation - covering brand design, web experience, and growth marketing. The engagement began with a “crawl, walk, run” strategy: start lean, learn fast, and scale based on data.
The first step was developing a clear brand and website that positioned Copient.ai as a sophisticated, trustworthy player in the AI marketing space.
From there, targeted demand-generation programs were layered in - starting with thought leadership and content distribution on LinkedIn, then expanding into PPC and SEO once the messaging and audience fit were validated.
The core focus throughout was clarity and performance: testing creative, optimizing landing pages, and using real data to guide every move.
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Creating a modern, conversion-focused site that reflects Copient.ai’s sophistication and makes their technology approachable. The new design communicates credibility, highlights the product’s value, and puts them visually on par with top-tier tech brands.
Targeted LinkedIn campaigns introduced the brand to new audiences through thought leadership content. Early experiments informed the next phase of paid search, where refined keyword targeting and optimized landing pages began driving a consistent volume of qualified inbound leads.
Consistent thought leadership content, including blogs, ebooks, and infographics - each designed to build authority and support long-term organic growth. Every asset tied back to Copient.ai’s mission: helping marketers understand and improve ROI with less complexity.
Heatmaps, A/B testing, and landing page iterations were ongoing from day one. Continuous refinements and iterations produced above industry average click-through and conversion rates, helping the company maximize results within a lean media budget.
"Dodeka helped us completely transform how we show up in the market. As a fast-moving startup in the AI space, we have to stay flexible and adapt quickly to changing dynamics. Their team built the foundation that makes that kind of agility possible and continues to help us position for growth. From brand evolution to web design to inbound lead generation, Dodeka gives me the clarity, confidence, and momentum to scale fast in a competitive space."
Copient.ai