Canvs
A cutting-edge product without a clear story
The result was a credibility gap: a high-tech company with a brand experience that didn’t match its depth or innovation. Canvs needed a website and digital framework that clarified its value proposition, simplified its story, and presented its brand with the authority of a true industry leader.
Turning a rebrand into a living brand
We focused on taking the new Canvs identity and building it into a functional, scalable system. With help from their internal team, we translated early brand assets and concepts into a cohesive visual and digital framework, defining how the new design language should live across the website, animations, and interactive elements.
The website was rebuilt to tell a clearer, more human story about the product, and messaging was refined to highlight the platform’s technical sophistication while maintaining accessibility. The result is a brand experience that blends simplicity with depth, giving Canvs a distinct presence in a crowded AI landscape.
The new brand was expanded from concept to execution. Detailed product visuals, execution standards, and interaction patterns brought consistency across every touchpoint, creating a cohesive and recognizable presence.
A complete rebuild of the Canvs site prioritized usability and storytelling. The new experience introduces elegant motion design, clean layouts, and focused messaging - helping visitors quickly understand the platform’s capabilities and value.
Messaging & Content StrategyComplex technical concepts were translated into clear, engaging language. Information hierarchy was restructured around user needs, ensuring both technical and non-technical audiences could connect with the product’s benefits.Conversion Optimization & Technical SetupLanding pages, analytics infrastructure, and testing systems were implemented to support future marketing efforts and measure engagement effectively.
