Bridge

Bridge is the go-to communication platform for independent insurance agents, combining multiple tools into one to save time and reduce costs.
With our help, they shifted from a primarily sales-led approach to a scalable inbound engine that drives consistent revenue.
Services
Marketing
Website
Creative
results
10:1 LTV-to-CAC ratio
313% More inbound revenue
584% More inbound pipeline
The challenge

From outbound hustle to inbound scale

Bridge had relied heavily on outbound sales to grow, but wanted reliable inbound leads for the next stage of expansion. Their website didn’t reflect their modern product, their brand identity had fallen behind, and their digital acquisition channels weren’t generating enough inbound demand.

They needed more than a facelift, they needed a repeatable growth system.
The fix

A full-funnel inbound program

We partnered with Bridge to create a marketing foundation built for scale. The plan focused on three core priorities:

  1. Rebuilding their digital presence to match the quality of their product
  2. Standing out in competitive search channels with targeted SEO and PPC
  3. Evolving their brand identity to better resonate with their audience

From the start, we tied every initiative to measurable business outcomes and worked in tight collaboration with their team to ensure alignment with sales.

Results
10:1
LTV-to-CAC ratio
313%
More inbound revenue
584%
More inbound pipeline
website redesign

Bridge’s website was restructured from the ground up. We overhauled the site map, adding a ton of new content to represent their new product offerings, clarified messaging, and designed an experience optimized for UX and SEO. The new site is fast, responsive, and built to convert.

Landing Pages & Conversion Optimization

We developed and tested 10+ landing page variations, refining copy and design until we found the highest-converting combinations for each audience segment.

Demand Generation

We captured immediate demand through PPC while laying the groundwork for long-term growth with SEO. This approach made Bridge visible to agents actively searching for solutions like theirs.

Thought Leadership Content

To increase credibility, we produced high-value resources like ebooks, whitepapers, and blogs that showcased Bridge’s technical expertise and industry insights.

Brand Identity Refresh

We evolved Bridge’s visual identity, delivering a new logo, color system, typography, and custom iconography to create a consistent, modern look across all touchpoints.

Testimonial

"They’ve been able to give us structure and visibility where previously we only had basic information. Their design skills and understanding of a client’s vision are outstanding."

Winston Smith
CEO
Bridge