Balata

Balata Data provides advanced data center and IT infrastructure solutions for enterprise clients across sectors. The company had a strong reputation and a growing customer base, but its digital presence didn’t reflect the scale or sophistication of the business.

Balata came to us looking to modernize their brand identity, redesign their website, and create a digital experience that matches their technical expertise and market position.

Services

Website

Creative

The challenge

Strong growth, low brand equity

Balata had grown steadily over its 20 year history as a trusted provider in the data infrastructure space, but like many fast-growing companies, its brand and web presence had taken a back seat. The result was a brand identity that didn't clearly communicate Balata's experience and scale effectively or clearly.

Balata needed a modern identity and website that projected the same confidence and quality that its solutions commanded. We crafted an intuitive, cohesive brand and web experience that paid homage to Balata's roots while establishing credibility aligned with its size and capability.

The fix

A modern brand built on clarity and credibility

We worked with Balata to develop a brand evolution that honored its established presence while introducing a bold new visual system. This included a redesigned logo, expanded color palette, new typography, and graphic systems - balancing approachability with enterprise-level professionalism.

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In parallel, we rebuilt the website from the ground up. The new site structure made it easy for visitors to understand Balata’s full range of solutions, while a refreshed narrative clarified how the company supports clients across data management, IT infrastructure, and security.

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The result was a brand and digital experience designed to support continued growth and reinforce market trust.

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Branding

A full brand refresh that honors Balata’s legacy and conveys professionalism and enterprise-level services. The new wordmark communicates reliability and innovation with strong geometric shapes while the icon serves as a nod to the sustainability that is at the heart of Balata’s mission.

Strategy

Balata’s offerings were restructured under a clearer framework, helping customers quickly understand the company’s expertise and differentiators. The updated messaging reinforced Balata’s role as a trusted partner for enterprise-scale IT operations.

Website

The new site features a clean structure and intuitive UX, with content organized around core service categories. The experience was designed to be both visually engaging and easy for the Balata team to manage internally.