clutch.com
Website • Demand Gen • Branding & Design

Clutch

Building an engaging web presence and inbound engine for the industry-leading retention marketing platform.

63:1

Return on Ad Spend (ROAS)

41%

Reduction in Cost Per Click (CPC)

104%

increase in Ad Clicks
About Clutch
Clutch is the industry-leading retention marketing platform for retail. They're transforming the way B2C companies identify, understand and motivate their customers.
THE CHALLENGE

Expanding market share through digital

Clutch had historically been a sales lead organization, but with a product suitable for such a broad market, they were looking for a faster, scalable way to drive awareness.
Solution

Building an inbound engine

Dodeka partnered with Clutch to build a modern website and multi-channel marketing campaign that would help them reach new prospects and increase inbound deals, while ensuring tight alignment between sales and marketing.
Website

Leveling up their web presence

Clutch's product had evolved in recent years and they needed a new way to convey their enhancements and new offerings.

We worked closely with the marketing team to reimagine how their web presence. Working from the ground-up we overhauled the site map and content structures with an enhanced User Experience (UX) and improved Search Engine Optimization (SEO) as the primary goals.

With custom motion graphics and interactive elements we put the Clutch platform in the spotlight, giving prospects a glimpse into the technology they have access to with Clutch.
Ads And Landing Pages
Ads are only as effective as they are engaging. That's why we spent months running over 20 a/b tests to find the winning combo of language and visuals for each of their unique audiences, helping drive over a $60 Return on Ad Spend (ROAS). But we're not satisfied, which is why we continue to run new tests every month, making sure we're keeping up with shifting consumer preferences.
"Dodeka has been an extraordinary agency partner. I've partnered with several agencies in my career and I think I've finally found the last agency I will ever hire again. This company excels for 4 main reasons. Their deliverables are top notch in quality, They are incredibly efficient, their project management and communication are very clear and effective, and finally, they hold a vast array of skill sets. From graphic design to digital strategy, I know they can execute whatever I ask of them at a high level and on time. I'm very lucky to have partnered with them."
Brett Renken
Marketing Director
Demand Generation

Capturing Demand Through SEO and PPC

There's a massive audience of prospects searching for loyalty marketing software, which makes it difficult for Clutch to stand out.

To solve this problem, we built robust strategies for both quick wins (PPC) and long-term (SEO) efforts, that will help them gain awareness now, and keep it in the years ahead.

$63

Return on Ad Spend (ROAS)

41%

Reduction in Cost Per Click (CPC)

104%

increase in Ad Clicks
THE Outcome
After a year of partnering with Clutch, we've built a modern website that will help them stand out for years to come, while also building a revenue driving demand engine, ready to catapult them to new levels of growth.

$63

Return on Ad Spend (ROAS)

41%

Reduction in Cost Per Click (CPC)

104%

increase in Ad Clicks