Website • Demand Gen • Branding
Bridge
Building a modern web presence and inbound engine for insurance agents go-to communication platform.
10:1
LIfetime Value (LTV) to cost per acquisition (CAC) ratio
313%
increase in inbound revenue
584%
increase in inbound pipeline
About Bridge
Bridge is an all-in-one communication platform built for independent insurance agents. They take the multitude of tools agents need, and combine them in one place, saving agents countless amounts of time, and money.
THE CHALLENGE
Scaling growth through digital
Bridge had been a primarily sales-led organization, and was looking for a way to increase their inbound leads and revenue through digital channels.
Solution
Building an inbound engine
Dodeka partnered with Bridge to build a multi-channel marketing campaign to help reach new prospects and increase inbound demos, while building a sales and marketing flywheel.
Website
Crafting a modern digital presence
During Bridge's growth, their website had taken a back seat, and the messaging and design was no longer representative of their modern product.
Dodeka re-built the entire sitemap with a mind towards user experience, and SEO. After re-structuring the site to better represent Bridge's offerings, we designed a fresh, modern, and responsive site, that paid tribute to the innovation they've showcased in their product for years.
Dodeka re-built the entire sitemap with a mind towards user experience, and SEO. After re-structuring the site to better represent Bridge's offerings, we designed a fresh, modern, and responsive site, that paid tribute to the innovation they've showcased in their product for years.
Landing Pages
Even the most engaging ads are rendered ineffective without an engaging destination. So we a/b tested over 10 landing pages until we found a winning combination that now drives high value, qualified conversions.
Demand Generation
Capturing Demand Through SEO and PPC
Many insurance agents were looking for the solution Bridge provides, but since they weren't optimized for Google or Bing search, the prospects were never even aware of their existence.
We worked to rectify this quickly through paid (PPC) and unpaid (SEO) efforts, aiming for quick wins, while building for sustainable long-term growth.
We worked to rectify this quickly through paid (PPC) and unpaid (SEO) efforts, aiming for quick wins, while building for sustainable long-term growth.
10:1
LIfetime Value (LTV) to cost per acquisition (CAC) ratio
313%
increase in inbound revenue
584%
increase in inbound pipeline
Thought leadership content
Now that prospects were becoming more aware of Bridge, we wanted to help them build credibility within the space by showcasing their vast level of technical and industry expertise.
Building high-value thought leadership content (ebooks, whitepapers, blogs, etc.) started to drive both awareness and engagement with new prospects, furthering Bridge's credibility, and diversifying their interactions with clients.
Building high-value thought leadership content (ebooks, whitepapers, blogs, etc.) started to drive both awareness and engagement with new prospects, furthering Bridge's credibility, and diversifying their interactions with clients.
Branding
Evolving Bridge's Visual Identity
We overhauled the Bridge brand through a new logo, color system, typography, and custom iconography.
We’ve worked with Dodeka for about a year now and we’ve been happy with the results. They’ve been able to give us structure and visibility where previously we only had basic information. Their design skills and understanding of a client’s vision are outstanding.
Winston Smith
Bridge CEO
THE Outcome
Within the first year of our partnership, we've built Bridge a sustainable, repeatable demand-generation process, driving inbound revenue, while also creating a continuous feedback loop with the sales team.
10:1
LIfetime Value (LTV) to cost per acquisition (CAC) ratio
313%
increase in inbound revenue
584%
increase in inbound pipeline